Machine is Us/ing Us può essere considerato un classico di YouTube per semplicità e chiarezza, per l’utilizzo di un linguaggio efficace ed emozionante e per essere diventato uno dei video più noti della rete. Il video, apparso a febbraio 2007, spiega in poco meno di cinque minuti cos’è il Web2.0. L’autore del video è Michael Wesch, assistant professor of Cultural Antropology alla Kansas State university
Dubbed “the explainer” by Wired magazine, Michael Wesch is a cultural anthropologist exploring the impact of new media on society and culture. After two years studying the impact of writing on a remote indigenous culture in the rain forest of Papua New Guinea, he has turned his attention to the effects of social media and digital technology on global society. His videos on technology, education, and information have been viewed by millions, translated in over ten languages, and are frequently featured at international film festivals and major academic conferences worldwide. Wesch has won several major awards for his work, including a Wired Magazine Rave Award and the John Culkin Award for Outstanding Praxis in Media Ecology. He has also won several teaching awards, including the 2008 CASE/Carnegie U.S. Professor of the Year for Doctoral and Research Universities.